BOOK MARKETING CHALLENGES
The big question all authors ask is: How do I market my book? For Christian authors, the question gets complicated. Part of the challenge of marketing Christian books is that the audience size is much smaller than for secular books. Another challenge is that the conventional wisdom for marketing books is not particularly geared to the Christian market. This means that most of the marketing gurus out there don’t have a clue about how to market Christian books.
In days past, before a million new titles were published every year, it was easier to connect with potential readers. Now authors have to compete, not only with other authors, but also with rapidly expanding new media, including social media, that draw people away from reading as a source of information and entertainment.
That’s the dilemma facing all authors, famous and unknown. What is the answer? Scaling back expectations of blockbuster sales, taking a more hands-on approach to promoting your book, being willing to build your author platform plank by plank, and never giving up. One successful author said you need to hit it hard for at least two years, until your book gains some traction. If your book was worth writing, it’s worth promoting!
At Evergreen Press, we’ve been at this book marketing thing for over two decades—and we’ve learned a thing or two. Give us a call and see how we can help you connect with your readers!