Project Description

Richard E. Simmons III

Richard E. Simmons III received his B.A. from the University of the South (Sewanee) in Economics in 1976. He later studied Risk Management and Insurance at Georgia State prior to beginning a 25-year career with Hilb, Rogal, and Hamilton, a property and casualty insurance firm. He was CEO of that firm for ten years. Much of Richard’s life has been devoted to giving back to the community by working with youth as well as advising businessmen and professionals. Through these experiences, he discovered he had a gift and inclination for teaching and public speaking.

In December of 2000 Simmons founded the Center for Executive Leadership, a non-profit, faith-based ministry. When he’s not spending time with his wife and three children, you will find him teaching, counseling, writing, or speaking to men’s groups across the country.

The True Measure of a Man

“Richard tells men who they really are. He gives them what they need to finally ‘get it.’” —from the foreword by Jerry Leachman

Men just “get” this book! It seems to resonate with them. Men who don’t read many books read this one and want to get it into the hands of others. Why? Because Richard Simmons “gets it”—he identifies the ultimate issue all men face regardless of their age, occupation, or marital status.

“Men so often define themselves by what they do, who they know, or what they own. And when they do so, they unwittingly set themselves up for great confusion and failure in their personal lives.” —Richard Simmons

Gathering support from the writings of noted authors and social commentators, Christian and secular, Simmons emphatically reminds us that every man at some point in life suffers misfortune. No one is exempt. However, the challenges of life offer men the potential for great good. In the midst of these struggles, we have the opportunity to see our lives transformed.

The True Measure of a Man is uplifting, challenging, and most of all it points the way to personal and spiritual growth—based on the one, true measure we were meant to use! With the free, downloadable study guide, it serves as a superb resource for men’s groups and church ministries. This book will change your life…and, perhaps, the lives of those closest to you.

A free, downloadable study guide is available at the author’s website, This eight lesson guide is perfect for group or individual study. Bulk quantities of The True Measure of a Man are available. Call or email us for details.

Evergreen Press

ISBN: 978-158169-470-3


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“The True Measure of a Man captures the importance of character over achievement. Richard connects the dots for men who are looking for something more in their lives than mere success.”

Coach Bill McCartney, Promise Keepers